Man who rise at 5 a.m. to golf… He putts!
An editor at the Las Vegas Review-Journal, referring to the newspaper industry’s mistake of offering its content for free online starting about 10 years ago.
The Review-Journal launched a mobile app this week, available only to paid subscribers. Newspapers such as The New York Times have begun to charge non-subscribers to read much of the online content they produce. If newspapers had not been in such a hurry to give everything away for free in the first place, they would be in less trouble.
Google, on the other hand, made billions by acting as a conduit between readers and news sites.
Newspapers and other print media still produce the most compelling news stories. And, there always will be an audience for those. The audience needs to understand the value of that content.
A daily newspaper may cost 75 cents. A cup of Starbucks coffee may cost $5. A newspaper’s value in a person’s daily life certainly must be worth more than 75 cents.